Wholesum, a third-generation family farming operation specializing in 100% organic, Fair Trade Certified fresh produce, has secured $730,000 in investment capital. This funding round marks a significant development for the Amado, Arizona-based company, which operates family farms across the US and Mexico, bringing healthy produce to retailers nationwide.
With over 90 years of farming experience, Wholesum has established itself as a dedicated proponent of a noble food system, prioritizing people and the planet. Its operations are built on responsible sourcing, equitable labor practices, and environmental protection. The company leverages deep industry knowledge and innovation, employing site-specific solutions such as high-tech greenhouses and open field production to deliver healthy, flavorful, and high-quality produce year-round. This investment underscores confidence in Wholesum's model of "Grown for Good," which emphasizes good health, good flavor, and the good livelihood of people and the planet.
The newly raised capital is intended to support Wholesum's strategic growth initiatives. The company plans to deploy these funds to expand its production capabilities, enhance its operational efficiencies, and further its market penetration across the country. This investment is expected to strengthen Wholesum's capacity to meet increasing consumer demand for responsibly grown organic food, aligning with its mission to beat conventional farming through sustainable practices.
Looking ahead, Wholesum remains committed to its purpose of nourishing a healthy world and its vision to lead the production of organic food that demonstrates value to all stakeholders. The company anticipates that this funding will enable it to continue its expansion and innovation efforts, reinforcing its commitment to the wellbeing of its community and the planet through its responsible growing practices.
