Underneat.in, a brand specializing in intimates and shapewear designed for Indian women, has successfully secured $2,510,000 in investment capital from investors. This funding round is set to accelerate the company’s growth and expand its market presence across India. The announcement reflects investor confidence in Underneat.in's distinct market approach and its potential within the country's apparel sector.
Founded in March 2025 by Kusha Kapila and Vimarsh Razdan, Underneat.in emerged from a recognized need for intimates tailored specifically for Indian body types. The founders observed a market where many products felt ill-suited, prompting the creation of a brand focused on offering solutions rather than compromises. Underneat.in provides a range of products, including high-waist briefs, seamless shorts, and strapless bodysuits, all engineered to move with the wearer and deliver comfort and confidence without requiring adjustments to fit.
The newly raised capital will be strategically deployed to scale Underneat.in's operational capacity and enhance its product development initiatives. The company plans to invest in expanding its manufacturing capabilities, funding research and design to further innovate its product offerings, and strengthening its distribution network across key regions in India. This investment is crucial as Underneat.in aims to meet increasing consumer demand and solidify its foothold in the competitive intimates market.
This funding will enable Underneat.in to continue its mission of empowering women through thoughtfully designed apparel. Looking ahead, the company aims to broaden its product portfolio and deepen its engagement with its customer community, aspiring to become a leading provider of inclusive and comfortable intimates for women nationwide.
