Toast’s New Chapter: Securing £3.77M to Fuel a Thoughtful, Artisanal Future

We’re thrilled to announce that TOAST has raised £3,770,000 in our latest funding round—a pivotal moment that will allow us to expand our mission for a slower, more thoughtful way of life. Since our establishment in West Wales in 1997, TOAST has evolved from crafting loungewear and nightwear into a lifestyle brand celebrated for its unique blend of contemporary design, traditional textiles, and artisanal craftsmanship. With studios in London and Swansea, our brand is deeply committed to crafting simple, functional, and beautiful clothing, homeware, and editorial content that inspires and delights. This new funding will empower us to further expand our network of creative collaborations with mills, knitters, weavers, ceramicists, writers, artists, and thinkers, ensuring that every product we create continues to embody rich color, texture, and heritage. Our promise to weave together supple linens, block printed cottons, handwoven khadis, and sustainably sourced fabrics remains central as we invest in enhanced production capabilities, advanced design technology, and broader market outreach. By fortifying our full pattern room—a rarity among UK clothing brands—we intend to further elevate the quality and originality of our designs. Through expanded distribution channels, both online and in brick-and-mortar locations including our partner John Lewis stores, we look forward to reaching more thoughtful consumers who appreciate the virtues of genuine craftsmanship. As we take this exciting next step, TOAST remains rooted in its heritage while stepping boldly into the future, inviting our community to join us in celebrating tradition, collaboration, and a refined approach to modern living.