Bringing accountability and targeted reach to India's fragmented cable and regional satellite advertising market, SureWaves MediaTech Pvt Ltd has secured $5.7M in a Series b funding round. The innovative Indian media company, a pioneer in media convergence, is transforming how national advertisers engage with local audiences by interweaving television, digital displays, mobile, and internet.
Its flagship SureWaves Spot TV Network leverages patented technology and cloud-based solutions to give advertisers precise control. This allows them to pick audiences on a market-by-market basis and access real-time data on their campaigns, addressing the long-standing challenges of measurability and accessibility in regional media.
