SPORTL, London’s first pay-as-you-go fitness marketplace, has successfully raised $320,000 in its latest funding round. This capital injection marks a significant milestone for the company, which is set to launch in February 2026. SPORTL aims to simplify access to fitness by allowing individuals to discover and book gym and studio classes in real time, without the need for memberships, credits, or long-term commitments. The platform positions itself as a flexible solution for consumers seeking varied fitness options.
The company's model is designed to benefit both fitness enthusiasts and providers. For users, it offers unparalleled flexibility, enabling them to pay only for the classes they attend. For gyms and studios, SPORTL provides a platform to regain control over their offerings. They can set their own pricing, manage class availability, and leverage a commercial model focused on filling empty class spaces and increasing revenue. The concept has been likened to "Too Good To Go, but for fitness," emphasizing its focus on optimizing capacity and accessibility.
This $320,000 investment is crucial for SPORTL as it prepares for its market entry. The funds will primarily be allocated towards product development, enhancing the platform's features, and supporting its operational launch in London. Additionally, the capital will facilitate initial marketing efforts to build brand awareness and onboard both fitness providers and early adopters ahead of its scheduled launch. This funding round underscores investor confidence in SPORTL's innovative approach to the fitness industry.
Looking ahead, SPORTL plans to use this foundational investment to establish a strong presence in the London fitness market. The company's strategy involves continuous platform refinement and strategic partnerships to expand its network of participating gyms and studios. With this secured capital, SPORTL is well-positioned to execute its vision of making fitness more accessible and flexible for consumers, while simultaneously offering a sustainable revenue channel for fitness businesses.
