Salmon, a leading global digital commerce consultancy, has successfully raised €30 million to enhance its commitment to delivering transformative eCommerce solutions and customer experiences for premier brands worldwide. Established in 1989 and now operating in key markets including London, Amsterdam, New Delhi, Beijing, and Melbourne, Salmon has built a robust team of over 700 experts dedicated to reshaping multichannel commerce. With an impressive track record of driving €7.4 billion in revenue for diverse sectors such as retail, manufacturing, and Direct-to-Consumer (D2C), the company has earned the trust of industry giants, including Argos, Sainsbury’s, Audi UK, and Selfridges. The newly acquired funding will enable Salmon to invest in cutting-edge technologies and expand its innovative service offerings, further solidifying its position as a foremost player in the rapidly evolving digital landscape. As a part of WPP and Wunderman Commerce since 2013, Salmon is poised to leverage its collective expertise alongside POSSIBLE and Marketplace Ignition to enhance its capabilities in eCommerce technology and customer engagement. This funding will empower Salmon to not just meet, but exceed client expectations as they navigate the complexities of the digital marketplace. For clients eager to stay competitive and capitalize on the dynamic nature of eCommerce, Salmon represents a strategic partner equipped to drive results. To explore how Salmon can elevate your digital commerce strategy, visit www.salmon.com or follow us on Twitter @SalmonLtd, and don’t forget to sign up for our newsletter to remain at the forefront of eCommerce trends.









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