Pet Care Innovator Heads Up For Tails Raises $37 Million in Series A Funding Round

We are thrilled to announce that Heads Up For Tails has successfully raised ₹37 crores in our latest funding round, underscoring our commitment to providing unparalleled care and innovation for pets in India. Over the past 16 years, we have dedicated ourselves to the belief that pets are family, and they deserve nothing less than the best. As India’s first and most trusted pet care brand, we have established a strong community of over a million pet parents, supported by more than 100 stores and 70 spas located across 18 cities. This funding will enable us to enhance our product offerings, further innovate our 5,000+ pet products—including over 100 India-first items—and expand our footprint both online and offline to meet the diverse needs of pet families nationwide. Our mission goes beyond just product creation; we envision a compassionate world for animals, which led to the establishment of the Heads Up For Tails Foundation, focusing on grassroots initiatives such as feeding drives, adoption initiatives, and educational campaigns on animal care. With the new funding, we aim to amplify our efforts in promoting animal welfare and awareness, ensuring that every pet receives the love and care they deserve. We are excited to use this capital to solidify our position as leaders in the pet care industry while striving to create a kinder world for animals. A heartfelt thank you to our investors and our dedicated community for believing in our vision! Together, we can make every pet parenting journey a delightful and fulfilling one.