Gritty In Pink, the revolutionary platform empowering women in music through its online network, marketplace, events, media content, and lifestyle partnerships, is thrilled to announce that it has successfully raised $1,000,000 in funding. This major milestone reinforces our commitment to achieving gender equality in the music business and beyond. Founded by the trailblazing Shira Yevin—who famously broke barriers as the creator of the Vans Warped Tour Shiragirl Stage, featuring groundbreaking female musicians such as Joan Jett and Paramore—Gritty In Pink continues to carve out space for female voices within a traditionally male-dominated industry.
The infusion of funds will be strategically deployed to expand our innovative initiatives and scale our reach. Among these, Gritty Rocks Live (GRL), our dynamic Instagram livestream show, will benefit significantly. GRL, which features live charity fundraisers, sponsor giveaways, intimate performances, artist interviews, and robust audience engagement, has already established a vibrant community, particularly during the challenging COVID-19 quarantine period when artists needed connection and safe avenues for creative expression.
Additionally, the new funding will bolster further development of our recently launched INPINK marketplace—a digital hub connecting the music industry with a diverse community of female creators and professionals. With our beta site live at inpink.com, we are poised to become the global destination for female freelancers across industries. Our mission, backed by strategic partners including Melissa Etheridge and Live Nation, is to continue nurturing a thriving ecosystem where women not only have a voice but also an influential platform to shape the future of music and creative industries. This funding milestone marks a significant leap forward in our journey toward a more inclusive and equitable creative community.
