Brands like Walmart, L鈥橭r茅al, and Gucci are already tapping GEEIQ to navigate the metaverse, and now the London-based analytics firm has secured $6.7M in Series A funding. The capital infusion will further power GEEIQ's platform, which provides data and expertise for companies looking to measure and grow their presence across virtual worlds.
GEEIQ positions itself as the only platform-led analytics provider for virtual worlds, combining proprietary cross-platform data with deep category expertise. Its tools help clients benchmark performance, identify partners, and optimize spend across activations and campaigns in environments like Roblox, Fortnite, and ZEPETO.
