G-Mana, a provider of monetization infrastructure for OTT, FAST, and live sports publishers, has announced it has secured $100K in investment capital. The funding round marks a significant step for the company, which focuses on unlocking incremental revenue, optimizing yield, and giving publishers greater operational control over their AdOps performance, moving beyond basic ad insertion.
The company addresses persistent challenges faced by broadcasters and streaming platforms, such as static ad break logic, limited transparency across the monetization lifecycle, and under-optimized live streams. G-Mana's platform combines advanced multi-marker and trigger support, publisher-controlled optimization tools, and event-driven monetization for live sports environments. It also extends monetization to DVR and catch-up content, offering non-intrusive premium ad formats and real-time transparency across ad breaks and audience activity. G-Mana also provides operational escort services, monitoring streams and optimizing performance.
This capital infusion will enable G-Mana to accelerate its mission to transform static ad breaks into dynamic monetization infrastructure. The company plans to use the funds for growth initiatives, including further enhancing its platform capabilities and expanding its market reach within the broadcasting, FAST operator, OTT platform, and telco sectors.
The investment underscores the growing demand for sophisticated monetization solutions in the evolving streaming landscape. G-Mana aims to continue empowering publishers to maximize fill, CPM, and viewer experience, positioning itself for sustained growth as it helps clients move beyond simple ad insertion to comprehensive revenue optimization.
