Cushion Secures $20 Million in Funding to Expand Access to Alternative Data Sets in Fintech

Cushion, a pioneering company in the fintech space, has successfully raised $20 million in a recent funding round, marking a significant milestone in its journey to revolutionize the way lenders, personal finance managers (PFMs), and financial institutions (FIs) access and utilize alternative data. With an innovative approach that emphasizes explicit consumer permission, Cushion provides a suite of alternative data sets that empower financial entities to make more informed lending decisions. These data sets encompass everything from Pay-in-4 Buy Now, Pay Later (BNPL) loan performance metrics to detailed SKU-level purchase information, offering a comprehensive look into consumer spending habits. The recent funding will be instrumental in expanding Cushion’s capabilities, enhancing its technology, and broadening its data offerings to better serve its clients and their customers. By integrating alternative data into the credit assessment process, Cushion aims to foster inclusivity in financial services and improve access to credit for consumers who may have been overlooked by traditional lending practices. This sizeable investment underscores the growing recognition of the critical role alternative data plays in a rapidly changing financial landscape, where understanding consumer behavior can truly transform lending dynamics. As Cushion gears up for its next phase of growth, it is poised to lead the charge in creating more transparent, data-driven financial ecosystems, elevating both lenders and consumers in the process.