Pee Safe, the pioneering House of Brands known for championing personal hygiene solutions for women, has successfully raised $3 million in its latest funding round. Founded by Srijana and Vikas Bagaria, Pee Safe emerged from a pressing need to enhance women’s hygiene experiences in public washrooms—a concern that had long been overlooked. Their flagship product, the Toilet Seat Sanitizer Spray, has revolutionized public restroom visits since its launch in 2013, effectively reducing the risk of urinary tract infections (UTIs) by 99.9%. This groundbreaking product has become a staple for women across the country, empowering them to feel safe and cared for while navigating public venues.
The newly acquired $3 million will be instrumental in expanding Pee Safe's product line of essential hygiene products, addressing various personal, sexual, and menstrual health needs that are often considered taboo. With this funding, the company aims not only to enhance its research and development capabilities but also to amplify its reach, strategically positioning itself in over 5,000 retail touchpoints across 90 cities and exporting to nearly 10 countries. Pee Safe's commitment to destigmatizing hygiene conversations while maintaining a bold, witty brand personality has earned it accolades, including Amazon's SMB Brand of the Year in 2020 and recognition as one of LinkedIn's Top 10 Startups that same year. As Pee Safe continues to grow and innovate, this funding will be pivotal in fulfilling its mission to deliver safe, effective, and empowering hygiene solutions for women everywhere.
