VIOLETTE_FR, the beauty line championing individuality and the French mentality of celebrating imperfection, has secured $5.0M in investment capital. Founded by makeup and beauty artist Violette, the brand offers a multi-category line spanning skincare, hair, and makeup.
The products, formulated with safe, effective, vegan, and cruelty-free ingredients, are designed to help users celebrate, not disguise, who they are. VIOLETTE_FR is currently available online in the US, France, United Kingdom, and Canada, with plans to expand into select French pharmacies in 2021.
