trbo, a leading technology provider for dynamic onsite personalization, optimization, and testing, has secured $100,000 in investment capital. The company's AI-driven onsite personalization platform allows users to customize website content, conduct A/B and multivariant tests, and serve recommendations down to the individual level using machine learning. This funding round marks a step in supporting trbo's ongoing development and market expansion.
The trbo platform utilizes a self-learning algorithm that analyzes user behavior based on over 50 visitor characteristics. This enables the creation of highly personalized and engaging website experiences for customers. Known for its agility and ease of use, trbo’s toolset allows users to implement changes in real time, directly addressing customer needs. Major retailers, publishers, and manufacturers across various industries, including L'Oreal, WeightWatchers, Eddie Bauer, Faber-Castell, Zwilling, and Ströer, currently rely on trbo’s comprehensive services.
This capital infusion will enable trbo to further enhance its platform capabilities and expand its market presence. The company plans to use the funds for growth initiatives aimed at solidifying its position in the competitive personalization technology sector. trbo's consistent performance has been recognized, having been named one of the 50 fastest growing German technology companies by Deloitte for the third consecutive year in 2021.
Looking ahead, this investment positions trbo to continue its trajectory of innovation and growth. The company remains focused on delivering cutting-edge solutions that empower businesses to create more effective and personalized digital interactions, driving customer engagement and conversion for its global client base.
