TrafficGuard, a specialist in ad verification and fraud prevention, has secured $6.5 million in a recent funding round. This investment marks a significant milestone for the company as it continues to expand its global operations.
Founded in 2015 and a subsidiary of Australian Securities Exchange listed, Adveritas Limited (ASX: AV1), TrafficGuard provides comprehensive solutions to detect, mitigate, and report on digital ad fraud. Its technology proactively analyzes impressions, clicks, conversions, and events within the advertising journey, identifying and invalidating fraudulent engagements before they impact advertising budgets. The company's surgical approach relies on statistical invalidation rather than blanket blocking, which helps protect valid traffic and ensures clean performance data for advertisers. TrafficGuard's platform is built on transparency, offering clear reasons for every invalidated engagement and enabling real-time campaign optimization for its clients and their supply chain partners.
The $6.5 million capital infusion is intended to accelerate TrafficGuard's strategic growth initiatives. This includes further enhancing its comprehensive ad fraud protection capabilities, expanding its global market reach, and investing in product development to meet the evolving challenges of digital advertising fraud. The funding round underscores investor confidence in TrafficGuard's proven technology and its critical role in safeguarding digital advertising spend for leading global businesses.
TrafficGuard's innovative solutions have garnered industry recognition from various accolades, including the App Growth Awards, Effective Mobile Marketing Awards, and MarTech Breakthrough Awards. Its client roster includes super-apps like Rappi and GoJek, and eCommerce giants such as Bukalapak and Centauro, demonstrating its trusted position in the market.
With this new investment, TrafficGuard is well-positioned to continue its mission of protecting advertisers from the financial impact of ad fraud, supporting the integrity of the digital advertising ecosystem, and driving confident advertising performance for its growing client base worldwide.
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