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Terminus, now operating as part of DemandScience, has announced it has secured $90.0 million in new investment capital from investors. This significant funding round underscores investor confidence in DemandScience's strategic vision and its position within the competitive B2B revenue intelligence and demand generation market. The capital infusion is set to bolster the company's ongoing growth and innovation efforts.
DemandScience is a leading B2B revenue intelligence and demand generation company dedicated to accelerating global growth for its clients. Through its comprehensive solutions, the company helps marketers navigate and optimize every point along the buying journey. The integration of Terminus has further advanced DemandScience's capabilities, establishing it as a global B2B revenue marketing company equipped with a next-generation account-based experience (ABX) platform and robust omnichannel solutions.
The newly raised funds are planned to be strategically deployed across key areas of DemandScience's operations. This includes further investment in product development to enhance its ABX platform and revenue intelligence offerings, as well as expanding its market reach to serve a broader global client base. The capital will also support initiatives aimed at improving customer success and scaling the company's operational infrastructure to meet increasing demand for its services.
This investment marks a pivotal moment for DemandScience, providing the resources necessary to accelerate its innovation roadmap and solidify its leadership in the B2B marketing technology landscape. The company is poised to continue its trajectory of growth, driving enhanced value for its clients through advanced demand generation and revenue intelligence solutions.
