Primo World Co., Ltd., the Thailand-based startup focused on helping enterprise marketers leverage consumer data, has closed its Series A funding round, securing $4.0M. The capital infusion will support its platform, which facilitates the flow of membership privileges through mobile touch-points, enabling personalized offers for members and optimized marketing campaigns for brands.
Founded by two MIT Sloan graduates with backgrounds in retail technology and consumer banking, PRIMO's latest round saw investment from Fuchsia VC, Beacon VC, and SOSV, noted as one of the world's top five leaders in early-stage startup investment. The company's platform helps membership programs acquire, manage, and deliver personalized privileges cost-effectively.
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