Southeast Asia's fashion landscape continues to attract significant investment, with omnichannel retailer Pomelo Fashion announcing a $124.5M Series d funding round. The capital infusion signals strong backing for Pomelo's tech-driven approach, which has defined its unique "Tap.Try.Buy" experience since its 2013 launch.
The brand allows customers to shop thousands of styles online, try them on at a Pomelo location of their choice, and only pay for what they love. Known for its global mindset and a commitment to eco-conscious products through its Down To Earth initiative, Pomelo operates across pomelofashion.com and its dedicated mobile apps.
