Plume, LLC is excited to announce that it has successfully raised $30 million in its latest funding round, a significant leap forward in its mission to revolutionize the cycling experience. Known for its innovative and stylish Plume Mudguard, the company was founded by designers Patrick Laing and Dan McMahon, who set out to create a functional yet elegant alternative to traditional bicycle mudguards. The Plume Mudguard, which conveniently stores underneath the rider's seat when not in use, can be effortlessly deployed mid-ride, combining practicality with aesthetic appeal. The recent funding will be instrumental in scaling production, enhancing marketing efforts, and expanding its distribution network, enabling Plume to reach more cyclists in need of a reliable solution to stay dry on wet rides. Back in 2014, the Plume Mudguard proudly earned a nomination for Design of the Year from the London Design Museum, showcasing its potential to change the cycling landscape. With this funding, Plume aims to build on that legacy and cement its place as a leader in cycling accessories. The company is committed to innovation and sustainability, and this financial boost will allow it to further develop cutting-edge designs that align with the modern cyclist's needs. As Plume embarks on this exciting next chapter, it remains dedicated to maintaining the high standards of design and functionality that earned it such recognition in the past, while inspiring a new generation of cyclists to embrace outdoor adventures, no matter the weather.











