As companies increasingly turn to gamification to capture millennial attention, Playbasis, a leading platform in the space, has closed a $2.9M Seed funding round. The Bangkok and Singapore-based technology company provides a Software-as-a-Service platform for enterprise clients such as banks, insurers, and telecom operators.
Its platform enables these large brands to embed custom-branded casual games and reward programs directly into their existing mobile applications and e-wallets, transforming consumer engagement and marketing strategies in a market where gaming has become the new normal.
