OUR, the pioneer in France's gourmet kebab segment, has announced it has secured $87.0 million in new funding. The capital infusion marks a significant milestone for the company, which has been redefining the perception of kebabs since its inception. Founded in 2010 by Damien Schmitz, OUR began with a pop-up restaurant in Paris and has since expanded its footprint to include three restaurants and a bar in the capital, alongside a franchise location in Nantes.
The company's mission is to elevate the kebab from its traditional low-cost positioning to a gourmet offering. This approach addresses a substantial market in France, where the kebab industry is valued at over a billion Euros with thousands of establishments. OUR differentiates itself by collaborating with a Michelin-starred chef to reinvent the product, serving it in well-designed, comfortable city-center and shopping mall locations, and emphasizing impeccable hygiene and nutritional transparency. This strategy aims to reassure customers and counter the often-negative image associated with conventional kebabs.
This substantial funding round underscores investor confidence in OUR's innovative business model and its potential for further expansion within the competitive French food service market. The $87.0 million raised is expected to fuel the company's strategic growth initiatives. While specific plans were not detailed, the capital will likely be deployed to accelerate the opening of new locations, enhance operational capabilities, and further solidify OUR's leadership in the gourmet kebab sector.
The investment positions OUR to capitalize on the growing consumer demand for quality fast-casual dining options. With this new financial backing, the company is poised to continue its trajectory of growth, bringing its elevated kebab experience to a broader audience across France and potentially beyond, while maintaining its commitment to quality and customer experience.
