MYDESIGNATION.com, an Indian unisex fashion brand, has announced it has secured $4.8 million in a new funding round from investors. Founded in 2017 by Gopika and Swaroop, MYDESIGNATION has quickly established itself as a prominent player in India's fashion landscape, serving over 1 million customers. The brand aims to carve out a unique niche, which it terms "Affordable Luxury Fashion," positioned between the existing affordable and high-end luxury segments.
The company is known for its meticulous attention to detail, use of premium quality materials, and innovative designs that aim to make a statement. MYDESIGNATION's clothing line is designed to strike a balance between contemporary fashion and practical function, appealing to both young trendsetters and budget-conscious consumers. With a significant and growing presence on social media, the brand has built a reputation for its commitment to quality and customer satisfaction.
This capital infusion is expected to significantly bolster MYDESIGNATION's strategic objectives. The company plans to deploy the funds to accelerate its expansion plans, enhance its product development capabilities, and further strengthen its market presence across India. This investment underscores confidence in MYDESIGNATION's business model and its potential to capture a larger share of the evolving fashion market.
With this funding, MYDESIGNATION is poised to further solidify its position in the "Affordable Luxury Fashion" segment. The company intends to continue its mission of delivering innovative and high-quality designs, expanding its reach, and catering to its growing customer base as it pursues its next phase of growth.
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