MoEngage, an insights-led customer engagement platform, has secured $123.0 million in new funding. This capital infusion marks a significant milestone for the company, which provides a full-stack solution for customer-obsessed marketers and product owners seeking to enhance customer retention and engagement.
MoEngage specializes in helping businesses analyze customer behavior and engage them with personalized communication across web, mobile, and email channels. Its platform integrates powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities into a single dashboard. This comprehensive approach allows product managers and growth marketers to deliver personalized experiences throughout the entire customer lifecycle, from onboarding to retention and growth.
The $123.0 million investment underscores growing investor confidence in the customer engagement sector and MoEngage's differentiated offering. While specific details regarding the investors or round type were not disclosed, the funding is expected to fuel MoEngage's strategic expansion. The company plans to use the funds to accelerate product innovation, expand its global market reach, and further enhance its capabilities to serve a diverse client base, which includes Fortune 500 enterprises and mobile-first brands.
This latest funding round positions MoEngage to strengthen its leadership in the customer engagement space. The company aims to continue empowering businesses to build deeper, more meaningful relationships with their customers, driving sustained growth and loyalty in an increasingly competitive digital landscape.
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