Waterfall, a pioneering force in mobile engagement and customer relationship management (CRM), is thrilled to announce a successful funding round, securing $11.6 million to further enhance its cutting-edge platform. Founded in 2005 and headquartered in the heart of San Francisco, Waterfall is dedicated to empowering brands to maximize their customer databases while driving significant top-line revenue through targeted and relevant mobile content. The newly acquired funding will be strategically directed towards expanding Waterfall's innovative technology, which leverages multiple communication channels including RCS, SMS, MMS, Wallet, rich media, Push, and Beacon messaging solutions. This diverse approach ensures brands can create seamless cross-channel marketing experiences that integrate effortlessly with existing third-party software and databases. Notable clients such as 7-Eleven, Cabela's, and TGI Friday's have already experienced the transformative power of Waterfall鈥檚 solutions, extending their conversations to mobile customers effectively and engagingly. As companies navigate an increasingly digital landscape, Waterfall鈥檚 capabilities are essential for crafting personalized marketing strategies that resonate. With this funding, Waterfall is poised to enhance its technological offerings, expand its customer base, and solidify its position as a leader in the mobile engagement sector. For more information about Waterfall and its innovative solutions, please visit waterfall.com.
Mobile Engagement Innovator Waterfall Secures $11.6M in Funding to Drive Customer Expansion
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