Mattel163, a leading game studio specializing in highly engaging mobile games for a global audience, has successfully raised $159.0 million in its latest funding round. This substantial investment underscores the company's strong performance and strategic importance within the mobile gaming sector. Founded in 2017 as a joint venture between the iconic toy company Mattel and Chinese internet giant NetEase, the secured capital will significantly bolster Mattel163's ongoing development and expansion strategies, reinforcing its commitment to innovation and market leadership.
The studio is renowned for developing mobile games based on iconic Mattel intellectual properties, as well as its own original IPs. Its current portfolio includes popular titles such as UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, UNO: Arcade Edition™, and UNO Wonder™. With nearly 300 talented employees across offices in Los Angeles and Hangzhou, Mattel163 has amassed a player base exceeding 550 million to date, demonstrating its capability to create widely appealing and high-grossing mobile experiences.
This substantial funding round is poised to accelerate Mattel163's strategic growth initiatives across its global operations. The company plans to deploy the newly secured capital to further expand its game development capabilities, invest in cutting-edge technologies, and enhance its global reach to new audiences. By strengthening its operational framework and fostering continuous innovation, Mattel163 aims to continue delivering highly engaging and high-quality content to its vast player community. The company looks forward to expanding its portfolio with new titles and connecting the world through play in the years to come.
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