Invoca, a company specializing in AI that connects online marketing to offline revenue, has announced it has secured $83.0 million in new investment capital. This significant funding round underscores continued investor confidence in Invoca's innovative revenue execution platform, which is designed to help marketing and sales teams optimize the entire buyer journey and directly link paid media investments to measurable revenue outcomes.
Invoca's platform leverages best-in-class AI to enhance digital engagement and deliver improved buyer experiences, ultimately driving more sales. By integrating deeply with leading technology platforms, Invoca enables revenue teams to gain comprehensive insights into how their marketing spend translates into tangible revenue. This capability is crucial for top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, which utilize Invoca to achieve data-driven results.
The newly raised capital will be strategically deployed to accelerate Invoca's product innovation, enhance its AI capabilities, and expand its market reach. This substantial investment is expected to support the company's ongoing growth initiatives, allowing for further development of its platform integrations and deeper insights for its customers. The funding round is significant as it positions Invoca to capitalize on the increasing demand for sophisticated solutions that effectively bridge the gap between online marketing efforts and tangible offline revenue generation.
Looking ahead, Invoca plans to continue its trajectory of growth by enhancing its platform to meet evolving market needs. The company aims to further empower businesses to optimize every touchpoint in the buyer journey, ensuring their marketing investments yield maximum revenue impact.
