A new wave of digital brand engagement is on the horizon, backed by $180K in fresh capital for Helika, an AI platform specializing in interactive mascot characters. The company aims to drive engagement, retention, and revenue by deploying these AI-powered characters into the social platforms, chat servers, and fan spaces where audiences already gather.
Helika's technology allows these characters to interact directly with fans, react in real time, and remain true to a brand's existing story and voice, all while ensuring brand safety. The platform targets games, sports leagues, consumer brands, and the agencies that serve them.
