Fresh Relevance by Dotdigital, the personalization tool designed to help businesses craft their ideal customer experiences, has secured $947K in a Series B funding round. The capital infusion comes as the company, now operating as part of the broader Dotdigital Group, continues its work in the competitive marketing technology space.
The platform's core mission, as described by the company, is to turn "dream customer experiences into a reality," providing a specialized tool for enhanced customer engagement.
