Fieldguide has raised $75.0 million in a recent funding round, securing significant investment capital from investors. Founded in 2012 by Tom Metcalfe, Jon Rogers, Mike Shorter, and Pete Thomas, Fieldguide operates as an occasional collective and sometimes journal. Its focus lies at the intersections of design, technology, and society, exploring how these areas overlap and influence one another.
The organization's work is underpinned by its motto, "Find Play Make." This philosophy guides Fieldguide in celebrating both process and outcome. It involves uncovering insights through investigation; playing with ideas and technology to discover new opportunities; and making engaging artifacts that tell their own stories and foster conversation among those interested in the evolving landscape of design, technology, and society.
This substantial capital infusion marks a pivotal moment for Fieldguide. The $75.0 million investment is expected to accelerate the company's strategic initiatives and support its ongoing mission. While specific allocation details were not disclosed, the funds are anticipated to be directed towards expanding Fieldguide's operational capabilities, enhancing its exploratory projects, and broadening its reach within the design, technology, and society communities.
The investment underscores confidence in Fieldguide's unique approach to exploring complex intersections and its ability to generate meaningful discourse. With this new capital, Fieldguide is well-positioned to further its commitment to innovation and continue fostering a deeper understanding of the interplay between these critical fields, supporting its growth trajectory in the coming years.










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