A new player in sports media, DRAFTED, has closed a $16.0M seed round to expand its platform centered on Latina culture. The funding round saw participation from a diverse group of investors including Buckley Ventures, Y Combinator, Samsung NEXT, Ben Silbermann, Convective Capital, Ryan Tedder, and Charlie Songhurst.
DRAFTED aims to redefine sports culture by creating social-first content, immersive experiences, and premium products for its passionate Latina fanbase. The company partners with leading brands like Dove, Verizon, Walmart, and Degree to co-create authentic content and activations that move beyond traditional marketing.
