Clique Secures $3 Million in Seed Funding for Innovative Fashion Company Who What Wear

Who What Wear, the internationally acclaimed fashion company known for its cutting-edge digital publication, whowhatwear.com, has successfully raised $3 million in a recent funding round. Founded in 2006 by the visionary duo Hillary Kerr and Katherine Power, Who What Wear has established itself as a prominent voice in the fashion industry, bringing innovative content and style inspiration to millions around the globe. The funding, which comes as part of the company's strategic growth initiatives, will be utilized to further enhance its digital offerings and expand its reach within the ever-evolving landscape of fashion and media. As a part of Future US LLC, a leading international media group, Who What Wear is well-positioned to leverage its robust network and resources to continue delivering top-notch editorial and engaging content. The brand has also made a mark with its chart-topping podcasts, Second Life and Who What Wear with Hillary Kerr, which delve into the journeys of influential women in various industries. With this newfound capital, Who What Wear aims to invest in innovative technology to create a more immersive user experience, develop new podcast series, and explore fresh collaborations that resonate with its dedicated audience. This funding round marks not only a pivotal moment in the company’s journey but also signals its commitment to redefining the future of fashion media while celebrating creativity and inclusivity in style. As Who What Wear embarks on this exciting chapter, the anticipation surrounding its potential growth and influence continues to build in the fashion community and beyond.