Carton Vert has secured $1.5 million in its latest funding round, marking a significant milestone for the company dedicated to the reuse of cardboard. The French firm has established a new sector focused on giving cardboard a second life, addressing the issue of millions of tons of cardboard being discarded annually after a single use, despite much of it remaining in excellent condition.
The company operates by purchasing large quantities of raw material and packaging cardboard from industrial suppliers such as Longchamp, Andros, CDiscount, and UPSA, offering them a higher remuneration than traditional recycling methods. Subsequently, Carton Vert resells these high-quality, pre-used cartons to clients like METRO Group, Colissimo, and Alliance Automotive, who are looking to decarbonize their shipping operations. This model provides clients with quality packaging at advantageous prices while offering suppliers a sustainable solution for waste reduction.
This capital infusion underscores investor confidence in Carton Vert's innovative circular economy model. The $1.5 million in funding will be strategically deployed to accelerate the company's growth initiatives, including expanding its operational capacity and reaching a broader network of industrial suppliers and corporate clients. The investment is expected to enhance Carton Vert's infrastructure, allowing it to scale its unique reuse process across France and potentially beyond.
By enabling partners to save time and money while actively contributing to environmental preservation, Carton Vert aims to solidify its position as a leader in sustainable packaging solutions. The company is poised for continued expansion, driving further adoption of cardboard reuse and making a substantial impact on industrial waste reduction and carbon footprint mitigation.
