For companies navigating the fast-paced world of social media, Brandwatch offers a unified platform for consumer intelligence and social media management. The company, which helps brands understand their customers and manage their online presence, has now closed a $33.0M Series C funding round.
This latest capital injection will further its work in enabling businesses to react to trends, create data-driven content, and protect their brand reputation. Brandwatch's tools span everything from understanding consumer behavior to managing influencer relationships and engaging audiences across various social channels.
