Better Cakez, a company specializing in healthier snack cakes, has secured $939,000 in its latest funding round. Founded in 2024 by Isabelle Forster, Better Cakez addresses the demand for delicious yet dietary-friendly baked goods. Forster, who developed gluten and lactose intolerances, spent two years perfecting recipes for snack cakes that are both indulgent and easily digestible. Her creations, initially for personal consumption, gained significant traction among her peers, leading her to establish the company.
The company's core offerings are three distinct snack cakes designed for on-the-go consumption. These products are notable for being packed with up to 30% vegetables, entirely gluten-free and vegan, and made without refined sugar, artificial preservatives, or palm oil. All ingredients are organic, and the cakes boast a long shelf life without requiring refrigeration. Better Cakez emphasizes that despite their healthier profile, the cakes maintain a "sinfully delicious" taste.
This capital infusion marks a significant milestone for Better Cakez, enabling the young company to scale its operations. The $939,000 investment will be strategically deployed to support various growth initiatives. These plans include enhancing production capabilities to meet increasing demand and expanding the company's market reach, making its unique snack cakes accessible to a broader consumer base.
With this new funding, Better Cakez is positioned to further its mission of providing convenient, healthier snack alternatives without compromising on taste. The company aims to continue innovating within the health-conscious food sector, solidifying its presence and offering more consumers a delicious option that aligns with various dietary needs.
