Baton, the groundbreaking marketplace created to empower small business owners and buyers, is thrilled to announce that it has successfully raised $10 million in its latest funding round. This significant investment comes from esteemed venture capital firms, including Giant Ventures and Bloomberg Beta, along with a consortium of world-class angel investors. Baton was founded on the principle that managing a small business should not be a monumental challenge, especially when it comes to selling. With over half of the U.S. economy comprised of small businesses, the need for a reliable and transparent platform to facilitate sales and valuations has never been more critical. Baton addresses this gap by offering small business owners access to verified company data, enabling them to accurately ascertain their business's worth with the help of public data and their financial records. This funding will be instrumental in enhancing Baton’s technological capabilities and expanding its reach, allowing more small businesses to connect with serious buyers on their first trusted platform. By simplifying the sales process and providing essential resources, Baton aims to empower every small business owner to take the next step in their entrepreneurial journey. With this fresh influx of capital, Baton is not just investing in its platform, but in the future of small business transactions—an arena where transparency and trust are paramount. As we move forward, Baton is committed to fostering a vibrant marketplace that supports the diverse needs of small business owners, helping them unlock their full potential.










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