Ball AI, the company behind the Automatic: Basketball Trainer, has secured $475,000 in new funding from investors. The company's flagship product, Automatic, is recognized as the first basketball shot tracker for the Apple Watch. It leverages automated AI tracking to provide users with personalized weekly activity goals and comprehensive instant post-workout analysis. What began as an experimental concept has evolved into a full-fledged, post-revenue product with a user base exceeding 30,000, demonstrating substantial market traction in the sports technology sector.
This investment round signifies strong investor confidence in Ball AI's innovative approach to integrating wearable technology with athletic training. The capital will be strategically deployed to accelerate product development, further enhance its advanced AI capabilities, and expand its market reach to new demographics. Ball AI plans to refine the user experience, ensuring a consistently bug-free and intuitive platform that supports basketball players in optimizing their training routines.
Co-founded by Julien Bourgeois and Andrew Bradford, Ball AI originated from initial experiments with motion sensor technology. The company received early support from institutions such as the Center of Innovation & Entrepreneurship at Ole Miss and The Beach at UNO. Ball AI has also garnered notable accolades, including the "Grand Prize" and "Audience Favorite" Award at The Beach at UNO’s inaugural Privateer Pitch in 2022, and "Top Prize" and "Best Tech Award" at the Ole Miss Servin’ the South BMC in 2023. These achievements highlight the company's commitment to innovation and its potential within the sports tech landscape.
With this recent funding, Ball AI is well-positioned to continue its mission of inspiring players of all ages to incorporate watch technology into their daily training routines. The company plans to build upon its current success, driving further innovation in automated sports analytics and expanding its impact within the global basketball community, fostering a new era of data-driven athletic improvement.
