Authentic Brands Group, the powerhouse behind a sprawling portfolio of iconic names from Reebok to Marilyn Monroe, has secured $500.0M in new capital. The funding round bolsters the company's position as a leading sports, media, entertainment, and lifestyle platform.
Known for its digital-first, asset-light approach, Authentic acquires and invests in brands, cultivating fandom and driving over $36 billion in annual systemwide retail sales worldwide through its more than 50 brands and nearly 1,700 licensing partners.
