Atome, Southeast Asia's leading "buy now, pay later" (BNPL) brand, has secured $345.0 million in its latest funding round. This significant capital injection will support the company's ongoing expansion and strategic initiatives across the region.
As a core component of Advance Intelligence Group, one of Asia's largest independent financial services-focused technology startups, Atome offers consumers greater financial access and flexibility. Its platform allows users to split their bills into flexible deferred payments, partnering with over 15,000 online and offline retailers across key verticals such as fashion, beauty, lifestyle, and homeware. The company's goal is to empower a new generation of tech-savvy consumers with smarter access to their aspirations.
Beyond its BNPL services, Atome, under the umbrella of Atome Financial, also provides a range of financial services, including Cards and micro-lending. This broader offering aims to provide affordable access to credit for the unbanked and underbanked populations across ASEAN. The parent Advance Intelligence Group has a strong track record, having raised over $700 million in funding to-date from investors such as Softbank Vision Fund 2, Warburg Pincus, and Standard Chartered Bank, and has disbursed over $4 billion in loans since inception.
The newly raised capital is earmarked to accelerate Atome's growth trajectory. The company plans to invest in expanding its merchant partnerships, enhancing its technology platform, and further developing its suite of financial products to meet evolving consumer needs.
This funding round reinforces Atome's commitment to its core brand pillars of "aspirations, access, and advice." It positions the company to further its mission of enabling consumers to "Time to Own It" by providing flexible payment solutions and broader financial inclusion across Southeast Asia.
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