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Artie, a next-gen mobile gaming platform, has announced it has secured $12.0 million in investment capital from investors. This funding round marks a significant milestone for the company as it continues to develop its innovative approach to game distribution and player engagement.
The company's platform is designed to bring high-quality games directly to players on the world’s most popular social media and video applications, including TikTok, Instagram, YouTube, and Facebook, without requiring any additional app downloads. By circumventing traditional app stores, Artie aims to eliminate the friction associated with app downloads, bypass the standard 30% store fees imposed by major platforms, and significantly reduce customer acquisition costs. This model is also intended to boost game virality compared to conventional mobile game distribution methods.
This capital infusion is intended to accelerate Artie's platform development and expand its operational capabilities. The company plans to allocate the funds towards enhancing its technology, scaling its infrastructure, and broadening its presence across various social and video platforms. The Artie team comprises experienced professionals from notable gaming and technology companies, including Riot Games, Activision/Blizzard, EA, Zynga, and Apple, bringing substantial industry expertise to the platform's development and strategy.
The $12.0 million investment positions Artie to further disrupt the mobile gaming landscape by offering an accessible and engaging gaming experience directly within existing social ecosystems. The company anticipates this funding will support its strategic growth initiatives and enable it to reach a wider audience, solidifying its role in the evolving digital entertainment sector.
