With a promise of 10% cashback on top FMCG brands, loyalty platform 10% has raised $2.6M in Seed capital. The company aims to unify fragmented brand loyalty into one seamless experience, offering customers consistent rewards across all retailers and e-commerce platforms.
Positioning itself as the "new operating system for brand loyalty," 10% provides brands with a full-stack solution, from receipt-level data capture to AI-powered targeting and campaign optimization. This proprietary infrastructure is designed to give brands direct access to customer data, fostering lasting relationships beyond traditional insights.
