Olsam. has acquired Wrinkles Schminkles for an undisclosed amount. This corporate acquisition sees Olsam. take ownership of the Australian-founded skincare brand, known for pioneering reusable 100% Medical-Grade Silicone Patches. Wrinkles Schminkles has transformed approaches to targeting visible signs of ageing caused by sun damage, side sleeping, and repetitive facial expressions. Its product range extends to microneedle patches, sheet masks, and results-driven skincare solutions.
The brand has established a significant international presence, available in more than 22 countries and stocked by leading retailers including Anthropologie, Meijer, and Priceline. Wrinkles Schminkles is recognized by beauty editors, makeup artists, dermatologists, cosmetic surgeons, and a global community of skincare enthusiasts for its innovative products and engaging social content. Prior to this acquisition, Wrinkles Schminkles was part of Avenir Collective, a global beauty and personal care brand builder focused on scaling category-leading brands through science, consumer trust, and international growth.
This acquisition is a strategic move for Olsam., integrating a well-established and innovative brand into its portfolio. The addition of Wrinkles Schminkles is expected to leverage its strong market position and product innovation within the preventative and corrective skincare sector. Olsam. aims to capitalize on Wrinkles Schminkles' proven track record of consumer trust and global reach, combining it with its own operational capabilities to accelerate growth and market penetration.
The combined entity is poised to further expand Wrinkles Schminkles' offerings and reinforce its standing in the competitive beauty and personal care market. This integration is anticipated to enhance the brand's ability to deliver simple, effective skincare solutions that fit seamlessly into modern routines, continuing its trajectory of redefining preventative and corrective skincare globally.