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emagine Acquires Waada the Movement to Boost Strategy

Waada the Movement acquired by emagine

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Acquired

Waada the Movement

Professional Services

Undisclosed amount

January 14, 2026

emagine logo
Acquirer

emagine

emagine has acquired Waada the Movement for an undisclosed amount, marking a significant expansion of its strategic capabilities. Waada the Movement positions itself as a partner for immediate strategy execution, offering a versatile range of services and products across execution, talent, technology, and data. The company, whose name 'Waada' is the Hindi word for 'promise', emphasizes its commitment to expediting the realization of client strategies, ensuring faster innovation and growth. Waada the Movement operates through four distinct brands: DevOn, Prowareness, Xeleron, and InData42, which collaborate to address diverse execution needs.

This acquisition strategically enhances emagine's ability to deliver comprehensive solutions in a rapidly evolving business landscape. Waada the Movement's specialized expertise in accelerating strategy realization, coupled with its robust offerings in talent development, technological implementation, and data utilization, directly complements emagine's operational objectives. The integration of Waada's proven methodologies and its multi-brand approach is expected to strengthen emagine's market position by broadening its service portfolio and deepening its execution capabilities.

The synergy between the two entities is anticipated to create a more powerful platform for clients seeking to transform their strategies into tangible results. By combining emagine's resources with Waada's focused execution brands-DevOn for development, Prowareness for process, Xeleron for technology, and InData42 for data insights-the combined organization will be better equipped to provide end-to-end support. This integration aims to streamline innovation cycles and drive sustainable growth for businesses across various sectors.

Looking forward, the acquisition is set to establish a formidable entity poised to lead in strategy execution and digital transformation. The unified organization will focus on leveraging its expanded talent pool and integrated service offerings to empower clients to achieve their strategic objectives with greater speed and efficiency, reinforcing the promise of expedited realization.

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