22D Music Group has acquired Velvetica Music for an undisclosed amount, integrating the independent music publishing company into its operations. This transaction signifies a strategic move by 22D Music Group to expand its capabilities within the music publishing and rights management sector.
Velvetica Music is known for its focus on the accurate collection of rights from audiovisual and advertising broadcasts. The company notably administers worldwide the repertoires of prominent film and TV production companies, including Pathé, Gaumont, and Banijay, as well as the catalogue of Europe’s leading telecommunications operator, Orange. Beyond rights administration, Velvetica also actively engages on the creative side, securing substantial sync placements for the music publishers it represents as an administrator or sub-publisher. Its global reach is amplified through a network of 18 sub-publishers around the world.
The acquisition is expected to create significant synergies, leveraging Velvetica’s specialized expertise in media synchronization and comprehensive rights collection. By bringing Velvetica’s extensive client base and international sub-publisher network under the 22D Music Group umbrella, the acquiring company aims to strengthen its market position in the film, television, and advertising industries. This integration will enhance 22D Music Group’s intellectual property portfolio and expand its service offerings for composers, publishers, and content creators.
Looking ahead, the combined entity is poised to offer an even more robust and globally connected platform for music publishing and rights management. This unified operation is expected to streamline the complex processes of rights collection and exploitation, foster creative opportunities through expanded sync capabilities, and ultimately deliver greater value to clients and partners across the entertainment and advertising landscapes.