Ringy has acquired upgreat, an online marketing agency, for an undisclosed amount. The deal brings upgreat’s full-service digital marketing operations under Ringy’s ownership, expanding the acquirer’s capabilities beyond its core software offering.
Upgreat focuses on the complete marketing cycle, from initial analysis and strategy development to execution. The agency helps businesses improve their online visibility by ensuring they appear with relevant content at the right moments in search and digital channels. Ringy, known for its sales and communication platform, will now integrate these marketing services into its existing product ecosystem.
The acquisition is strategic for Ringy because it adds a service layer to its technology stack. Rather than only providing tools for sales teams, Ringy can now offer clients direct access to marketing expertise. This move allows the combined entity to address a broader range of customer needs, from lead generation to brand presence, without requiring clients to source external agencies.
For upgreat, joining Ringy provides access to a larger client base and infrastructure. The agency’s operational model will remain intact, but its services will be positioned as part of Ringy’s broader offering. This integration is expected to create a more seamless workflow for businesses that currently use Ringy for outreach and now need support with inbound content and search strategy.
The combined entity will operate with a dual focus: Ringy’s software for managing customer interactions and upgreat’s services for driving relevant traffic. Clients can expect a more unified approach to their sales and marketing efforts, with the agency’s work directly feeding into the platform’s data. The full terms of the deal were not disclosed, but the acquisition is complete and effective immediately.