BizAway has acquired Uniglobe Alliance Travel for an undisclosed amount, marking a significant corporate acquisition in the business travel sector. This move sees BizAway, a prominent business travel management platform, integrate Uniglobe Alliance Travel, a well-established Dutch agency specializing in corporate travel services for small and medium-sized enterprises. The acquisition aims to combine Uniglobe Alliance Travel's extensive market presence and deep industry expertise with BizAway's technological capabilities.
For over 18 years, Uniglobe Alliance Travel has organized business trips for MKB-companies across various sectors. The company operates with 60 Business Travel Consultants, each possessing at least five years of experience, serving over 650 clients daily from its five offices in Alkmaar, Almere, Arnhem, Goes, and Rotterdam. Its services range from booking tickets to arranging complete group and incentive programs through its subsidiary, goMICE. Uniglobe Alliance Travel also offers an online booking tool, UBI, and leverages the global purchasing power of Uniglobe Travel International, which has offices in 60 countries, to secure special tariffs. Furthermore, it serves as an Official Travel Partner for football clubs FC Utrecht and sc Heerenveen, and collaborates with the Dutch Archery, Basketball, and Athletics Federations for international sports travel.
The strategic rationale behind this acquisition is to create a more comprehensive and competitive offering in the evolving business travel market. BizAway gains a robust client base, a team of highly experienced consultants, and a strong operational footprint in the Netherlands. Conversely, Uniglobe Alliance Travel's clients and consultants will benefit from access to BizAway's advanced digital platform and streamlined booking technologies. This integration is expected to enhance service delivery, expand the combined entity's geographical reach, and optimize operational efficiencies.
Expected synergies include an improved customer experience through a blend of personalized service and cutting-edge technology, a broader portfolio of travel solutions, and greater purchasing power. The combined entity is poised to strengthen its position as a leading provider of business travel management services, offering a holistic solution that caters to the diverse needs of corporate clients.