Omran Group has acquired UnderTheDoormat Group for an undisclosed amount, in a move that significantly expands Omran's presence in the flexible rentals industry. UnderTheDoormat Group, an award-winning proptech company, provides a comprehensive suite of solutions tailored to the needs of the dynamic flexible accommodation market. This corporate acquisition sees Omran Group taking full ownership of UnderTheDoormat Group's operations and brands.
UnderTheDoormat Group comprises three distinct business units. Veeve offers a fully managed home accommodation service for properties ranging from individual homes to BTR developments and serviced apartment buildings. Hospiria provides an integrated property management software, a single system designed to help operators distribute and manage their portfolios efficiently, aiming to maximise occupancy and booking revenue. Completing the offering is TrustedStays, an industry-first platform delivering professionally managed, accredited home accommodation specifically for business travellers through established booking systems.
The acquisition is strategically significant for Omran Group, providing immediate access to a full value chain solution within the flexible rentals sector. By integrating UnderTheDoormat Group’s technology and operational expertise, Omran Group is positioned to enhance its capabilities in property management, distribution, and guest services. The combination of Veeve's managed services, Hospiria's software, and TrustedStays' corporate travel focus offers a robust foundation for market growth and operational synergies.
This transaction clearly signifies a corporate acquisition where Omran Group has bought UnderTheDoormat Group, integrating its established brands and proptech capabilities. The combined entity is expected to leverage UnderTheDoormat Group's innovative solutions and market position to drive further expansion and efficiency within the evolving flexible accommodation landscape, serving a broad spectrum of property owners and guests.