LBG Media plc has acquired Uncovered, a social-first creative agency, for $36.1 million. Founded in London in 2017 by Chris Cookson and Catherine Orr, Uncovered specializes in creating content designed for social platforms, aiming to deliver transformative business results for brands. The agency has established itself as a partner to leading social platforms, including TikTok and Meta, and has built its own publishing channels across TikTok, Meta, YouTube, and Snap, generating over 5 billion organic views.
Uncovered's core expertise lies in its ability to strategize, ideate, design, and produce content at the speed of social, leveraging an in-house team of strategists, creatives, art directors, copywriters, producers, editors, and videographers. Their approach focuses on enriching user experiences and driving positive emotional responses, with a proven track record of making content that resonates with audiences. This acquisition represents a strategic move by LBG Media plc to integrate Uncovered's specialized capabilities and deep understanding of social media dynamics into its operations.
The acquisition is expected to generate significant synergies, enhancing LBG Media plc's capacity to deliver engaging and effective content solutions for brands across various social platforms. Uncovered's established relationships with major social platforms and its data-driven approach to content creation, including real-time testing, learning, and iteration, will complement LBG Media's existing offerings. This integration aims to strengthen the combined entity's position in the rapidly evolving digital content landscape.
Looking ahead, the combined entity is poised to leverage Uncovered's innovative social-first methodology and LBG Media plc's scale to drive continued growth and deliver enhanced value to clients. The focus will remain on creating highly engaging content that captures attention and achieves measurable business outcomes in the competitive social media environment.