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AJW Group Acquires TUI Consulting to Expand Business Solutions

TUI acquired by AJW Group

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TUI logo
Acquired

TUI

Business Consulting and Services

Undisclosed amount

December 19, 2025

AJW Group logo
Acquirer

AJW Group

Airlines and Aviation

AJW Group has acquired TUI Consulting for an undisclosed amount, signaling a strategic corporate move to integrate TUI's specialized business performance improvement services. TUI, a consulting firm, has a core mission centered on improving and sustaining the EBITDA of client businesses. Its approach focuses on enhancing productivity by increasing output rates while simultaneously reducing input costs and waste. This acquisition represents a transfer of ownership, bringing TUI's expertise under the umbrella of AJW Group.

TUI Consulting provides a range of services designed to unlock organizational potential and correct operational challenges across business functions. Its methodology involves rooting out factors resisting output and contributing to waste, defining corrective actions, and then mapping out corrected processes. A key aspect of TUI's offering is its proprietary 'tuitiv' platform, an integrated system that automates and sustains these improvements, leveraging existing client systems to maximize margins and boost productivity.

The acquisition is strategically poised to leverage TUI's execution-focused approach and its technology platform. For AJW Group, this corporate transaction is anticipated to enhance its own operational efficiencies or expand its service portfolio by incorporating TUI's proven methodologies. The integration of TUI's capabilities in automated business processes and gated accountability is expected to provide substantial synergies, allowing for disciplined change management and a focus on growth through managing by exception. This is AJW Group directly purchasing TUI’s entire operations.

Looking forward, the combined entity is expected to apply TUI's systematic approach to business improvement and its 'tuitiv' platform to a broader scope. AJW Group's ownership aims to amplify the reach and impact of TUI's mission to increase and sustain EBITDA through disciplined execution and automated performance management. The acquisition underlines a commitment to operational excellence and leveraging technology for measurable business outcomes.

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