Travelsoft has acquired Travolution.com for an undisclosed amount. Travolution.com, a web-only publisher, was the first news and views website launched in the UK dedicated to the online travel industry. Initially established to cover the disruptive power of modern technologies, the internet, and pure-play online entrants such as Expedia and lastminute.com, it has since evolved to track the fast-changing sector. The publication, a sister brand to Travel Weekly UK under parent company Jacobs Media, also produces an annual technology investment Innovation Report.
This corporate acquisition sees Travelsoft, a leading European vendor in the travel technology sector, integrate Travolution.com into its operations. The strategic rationale behind the acquisition is to reinforce Travelsoft's Media & Events division, leveraging Travolution's established platform and specialized insights into the online travel industry. Travolution's long-standing presence as a dedicated source of news and analysis provides Travelsoft with enhanced access to industry dialogue and trends.
The acquisition is anticipated to create synergies by combining Travelsoft's technological expertise and market position with Travolution's reputable journalistic coverage and established readership. This integration is expected to broaden the scope of industry intelligence and market engagement for both entities. For Travolution, the acquisition by a major industry vendor secures its operational future and offers potential for expanded content and event initiatives.
Looking forward, the combined entity aims to offer a more robust platform for industry professionals, merging comprehensive market analysis with cutting-edge technology perspectives. This move underscores a commitment to fostering innovation and informed decision-making across the global online travel ecosystem.