eToro has acquired TradeZero International, an online broker-dealer specializing in commission-free US stock trading and direct market access, for an undisclosed amount. The deal brings TradeZero’s trading platforms under eToro’s ownership, expanding the acquiring firm’s capabilities beyond its existing social investing and multi-asset brokerage services.
TradeZero operates a suite of trading software designed for different experience levels. Its ZeroPro platform targets active traders with speed and advanced functionality, while TZ1 serves both active and beginner users with dynamic features. ZeroFree offers a browser-based system for real-time trading, and a mobile app allows account access on the go. The company also provides stock shorting capabilities and round-the-clock customer support, differentiating it from many retail-focused competitors.
For eToro, the acquisition adds direct market access and short-selling tools to its product lineup, which previously centered on fractional shares, crypto, and copy trading. The move is strategic in broadening eToro’s appeal to more sophisticated retail traders who require faster execution and deeper market functionality. By integrating TradeZero’s technology, eToro can offer a more complete trading experience without building these systems from scratch.
The transaction is expected to close following regulatory approvals, with TradeZero’s operations continuing under its current brand for the time being. eToro has not disclosed how it will integrate the two platforms or whether TradeZero’s customer base will be migrated to a unified system. The combined entity will likely target traders seeking both social features and professional-grade execution tools, though specific product roadmaps have not been announced.